Where there’s smoke…

Have you heard? Nokia recently announced the “Nokia X” — a new phone that’s based on Android… but it doesn’t have any Google apps and isn’t compatible with Google Play. It uses a “Windows Phone style shell” which I assume is referring to the main UI. The apps will come from the presumably extensive collection on Nokia’s own app store.

It would be interesting to sit on on some of their Marketing meetings. They must be convinced that if they gold-plated a turd and stamped “Nokia” on it, people would buy it. Apple?… maybe. Nokia?… they must be smoking something pretty good over there.

No Android fan is going to buy this thing with a Windows UI and no access to Google apps. Windows fans won’t buy it because it’s got Android inside. And iOS users… well… they won’t buy anything that doesn’t start with an “i”. So it must be targeted at Nokia fanboys who are willing to bet that the company might be around for a while to service the phones when they break and to write 10,000 new apps to replace the ones you can’t download from Google.

If you hail from the States, don’t look for this thing on shelves any time soon. Rumor has it they don’t intend to market in North America.

Smart move…

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